Emerging digitalisation trends in the backdrop of privacy void and regulatory developments like the upcoming data protection regime are making a case and market for privacy-tech in India, which has been in business globally for about a decade.
However, India’s privacy technology industry is notably distinct from the Western markets. It faces unique challenges due to several structural constraints in addition to specific issues on both the demand- and supply-side of the market. Against this backdrop, our report provides a detailed landscape analysis of the Indian privacy-tech ecosystem, the challenges faced in establishing a privacy-first culture, and the expectations of each stakeholder within the ecosystem to mitigate the same.
Our report also takes one step further from considering privacy technology as a compliance instrument and suggests means through which the technology could establish a culture where privacy is considered a value proposition through its concerted efforts by various stakeholders in India. The holistic approach adopted by the report takes a bottom-up approach where we emphasise the efforts needed from every stakeholder from the grassroots, i.e., individuals to businesses and government. Our strategies create awareness among individuals and suggest incentive structures that investors can follow to propel businesses to adopt privacy tech while boosting the market for the same.
