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Introduction Commerce is moving towards hyper-personalization and an experience-driven model where interaction, search, and purchase blend into one process. The conventional separation between chatting, browsing, and shopping is fading as artificial intelligence becomes central to online retail. India has now entered this new phase of digital transformation through Agentic Payments and Instant Checkouts. The National

On March 15th, 2024, the Ministry of Electronics and Information Technology issued a revised advisory to significant intermediaries and platforms in the country concerning the use of artificial intelligence (AI), effectively superseding the two-page note issued by them on March 1, 2024. This new advisory reinforces the importance of due diligence required by intermediaries and

In the era of swiftly advancing digital technology, deepfakes have emerged as a pressing concern. These sophisticated artificial intelligence creations not only challenge the concept of truth in the media but also pose serious threats, especially in the form of gender-based violence. Heightened regulatory norms around platform liability and a focus on taking down problematic